(BPT) - More Americans are shopping online than ever before. According to the U.S. Department of Commerce, e-commerce sales increased by 7.7% in 2022, with yearly total sales of $103.4 billion. There are many reasons why more and more shoppers are choosing online retailers, but one popular reason to shop online is lower prices.

Typically, online shopping is more affordable because online retailers don't have to pay for overhead costs like rent and utilities like they would for a brick-and-mortar store. In turn, these cost savings allow retailers to offer consumers better prices.